What The Festival… perhaps the most appropriately named festival, as there are far too many instances where “W.T.F.” seems to be the only appropriate response… in a good way—the best way.
The journey to get there is something out of a Wes Anderson film. The most beautiful landscapes you’ve ever seen. Little towns you thought only existed in children books. Everyone is cute, and nice, and asks to pump your gas 😉
Taking place amongst one of the most breathtakingly venues in existence, What The Festival is all about the freshness, fresh air, and even fresher tunes. You can listen to your favorite producer in the midst of not 1, not 2, but 3 snow-peaked mountains. THREE! Effin magic.
Musically, What The Festival crushes it. No questions. This is always going to be a matter of taste or opinion, but trust me- they know what they’re doing when it comes to curating a lineup. You’re guaranteed to hear things you’ve never heard before; not the type of thing you’re going to wish you hadn’t, either. The type of thing where you are going to look at your bestie and say, wtf is this?! Proceed to make your way front and center, and head bang, just like the good ole days.
You can do that at What the Festival. You don’t have to worry if your flower crown is crooked or if your glitter eyeliner is running. You don’t care. You’re present. You’re in it. And you’re loving every minute of it.
As soon as one soul-shakin’ set is complete, there’s another one happening right around the corner through an enchanted forest. REAL LIFE. It’s rare that a festival manages to find the perfect balance between quality and quantity. Yet, they seem to have perfected the art.
And speaking of art, this aspect alone takes What the Festival to a whole other level. #nextlev. I’m convinced each of their stages are portals to other realms. This is the only logical explanation. From a fire-breathing dragon to a pop-up club made of illuminated water-filled 3dimensional squares, your senses are on the ride of their lives.
Beyond the stage design, exists worlds upon worlds of exploration. Every nook and cranny are filled with art of some sort; something to tickle your imagination and have you wondering what on earth could you discover next. A ginormous glowing unicorn horn guides your path as you enter the wooded wonderland. From life-size Lite Brite to moonlit Mario Kart, there is something for you. You’re a participant. You’re a player. You matter!
As you continue on your journey, you just may stumble across a place where Miso soup is served from people in furry hats-an Asian themed arousing paradise, sure to tickle all your senses. You just may happen to come across an interactive art installation that resembles an alien womb, perfect for your next cuddle puddle. If you didn’t, you definitely experienced something just as cool, if not cooler. Everyone’s experience is different, and that’s what makes it awesome.
A true gem of the festival experience, What the Festival is the perfect blend of intimacy, immersion, and innocence- bringing out the kid in all of us. There are some lessons to be learned from this interactive treasure chest. As we dance and delve into the world of possibility that What The Festival creates, we don’t know what is around the next corner, but we are happy to find out with open arms.